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BOOTH LAYOUT & Theme Development

The annual ISTE (International Society for Technology in Education) conference is the leading global edtech event, and Clever wanted to have a strong presence in 2019.

I pitched various themed booth mockups before settling on our final choice: superheroes. I worked closely with our Marketing & Events Manager to build a floor plan and collaborated with external vendors to print and produce all final visuals.


Character & Illustration development

Our users are the superheroes, and Clever itself is the sidekick.
I illustrated a suite of characters based on Clever’s user profiles.

Cleverites are depicted as supporters, helpers, and our users’ biggest fans.


Final Booth Visuals



ISTE visitors encountered Clever in a variety of ways, including the official 2019 ISTE lanyards, our booth, animated assets in our Hypno photobooth, and our scavenger hunt (which connected our visitors to our partners’ booths and gave them the chance to win a variety of prizes).