BOOTH LAYOUT & Theme Development
The annual ISTE (International Society for Technology in Education) conference is the leading global edtech event, and Clever wanted to have a strong presence in 2019. For such a high-impact physical project, I kept the development process open and iterative, and pitched various themed booth mockups before settling on our final choice: Superheroes. I worked closely with our Marketing & Events Manager throughout the development process, including structuring a floor plan and collaborating with external vendors to print and produce all final visuals.
Character & Illustration development
With Superhero as our theme, my goal was to visually communicate that our users are the superheroes, and Clever is the sidekick.
For our superhero users, I illustrated a suite of characters based on Clever’s user profiles.
For Clever itself, I illustrated a variety of Cleverites as supporters, helpers, and our users’ biggest fans.
Final Booth Visuals
I wanted to ensure that ISTE visitors encountered Clever in a variety of ways, and worked with the Marketing team to illustrate assets for the official 2019 ISTE lanyards, our booth, animated assets in our Hypno photobooth, and our scavenger hunt (which connected our visitors to our partners’ booths and gave them the chance to win a variety of prizes).