NAKED LABS - CUSTOMER OUTREACH

As the creators of the first home body scanner, Naked Labs wanted to ensure that our outreach methods were diverse, eye-catching, and informative.

Using the style I developed for our animations and illustrations, I built assets for updates and social media, a demo space, and ads to better reach our users and potential customers.


Updates & Social Media

Naked Labs prides themselves on building a strong relationship with their customers, and did so with honest, consistent updates and regular social media posts.
I took the opportunity to create illustrations and animations that would bolster our intended message, and also add a lighthearted note when appropriate.


Factory PR - Demo Space

Naked Labs partnered with Factory PR and set up a demo space in their New York office.
I illustrated a proportionally-sized vinyl wall sticker as a backdrop for our product, bringing our signature illustration style into the real world.

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2018 ad campaign

Hot on the heels of our August 2018 launch, Naked Labs kicked off an ad campaign to capitalize on the media attention.
I started off by casting a wide net with more than 80 individual ad designs, and collaborated closely with a marketing team and ads specialist to narrow down and iterate on the best performing designs.