As Naked Labs’ sole visual designer, I directed their illustrations and animations towards a style that was clean, informative, and recognizable.


OOBE

When designing Naked Labs’ out-of-box experience, I was inspired by interactive parallax animations. I designed our OOBE experience as a swipe-through animation that would guide the customer’s interactions through the story of their setup. I worked closely with a UX designer, engineering team, and researchers/CX representatives to test and implement the animations.


ANIMATION

Animation was used throughout Naked Lab’s site, app, and emails to as an eye-catching way to remind and inform our users.

POSE TUTORIAL

 
 
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FIRST FOUR SCANS TIMELINE

 

SHIPPING TRACKER

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SHIPPING UPDATES - EMAIL ASSETS

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DEMO SPACE

I illustrated a proportionally-sized vinyl wall sticker as a backdrop for our product in Factory PR’s New York office,
bringing our signature illustration style into our real-world demo space.


Packaging

EXTERNAL PACKAGING

A scanner would be packaged separately into two boxes and shipped as a pair. Working in collaboration with an industrial designer, logistics specialist, and manufacturing team, I designed the interior and exterior of Naked Labs’ packaging with the intention of creating a striking first impression. The final external design’s halftone pattern is to allow the boxes to align when stood next to each other, regardless of order.

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INTERNAL PACKAGING

The packaging interior was designed to contrast with the exterior’s simplicity, and also showcase bodies in motion. It was an excellent opportunity to also pay homage to our beta testers, models, and coworkers within the illustration.

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